Coach Jackson knows that school spirit is important, and it helps to make his football team play even better and harder. So, he takes a personal interest in choosing the cheerleader team through tryouts and workouts and more.
Coach Jackson also insists on personal interviews with all the girls, and he must be doing something right, because the team's been winning awards since he got involved. Some trouble is brewing, though: even though the school is 40% black, none of the cheerleaders are black, and the negro girls at school are pissed off.
Coach J insists he chooses the best talent and doesn't discriminate. The girls on the team support him and would do anything for him.